"Lost and frustrated not being able to find alternatives to western medicine."
— Survey respondent — Wellness Seeker, 25–35
The problem
The wellness space is full of practitioners. Finding one you can trust is another matter.
Seekers
No trust. No guidance. No safe path forward.
91% of people in our research exploring holistic wellness don't know what support they need.
Finding the right service for you is filled with Google searches, Instagram scrolling, word of mouth. It offers no structure and no safety. NHS waiting lists grow. People suffer in the gap. You deserve better than a lucky search result.
Practitioners
Qualified. Invisible. Exhausted by the noise.
There are ZERO platforms with true verification standards, AI matching, and community built-in.
Deeply skilled, certified practitioners are leaving the profession or spending hours on social media just to get seen. There is no infrastructure to prove their credibility, no consistent client flow, and no community built for their specific calling.
Real people.
Real stories.
"I always feel like I need a space where I can unwind and destress, but I never know where to start or what I might need."
— Survey respondent — Wellness Seeker, 25–35"With multiple issues I never knew who is the best expert. I find many say they do pretty much everything — but who really is an expert, or has good testimonials in that certain area, is hard."
— Survey respondent — Wellness Seeker, 25–35"Knowing there’s trust behind the screen and not people just making stuff up to take advantage of others."
— Survey respondent — Wellness Seeker, 45–55"Yes, as I’m not sure what I need to feel at peace, I just know I need to do something."
— Survey respondent — Wellness Seeker, 45–55 (on being matched by goals/emotional state)"At the beginning of my journey I didn’t know what to choose or do or what each service did."
— Survey respondent — Wellness Seeker, 25–35"A platform that feels real, where the mission is rooted in service, not just sales. I want to feel the heart behind it."
— Survey respondent — Wellness Practitioner, 5–10 years experience"Having a platform that would bring clients to you. I value my work, I trust my work and I see the results — but it’s just the number of people I’m able to support that’s limited due to footfall."
— Survey respondent — Women’s Life Coach, 3–5 years practice"Lack of education and lack of regulation of the industry has led to a lot of misunderstandings of the difference between traditional acupuncture with highly trained, highly qualified practitioners and weekend course trained therapists."
— Survey respondent — Acupuncturist, 10–20 years practice"A sacred community — one rooted in authenticity, depth, and mutual upliftment, where I can share, learn, and be nourished."
— Survey respondent — Wellness Coach, 5–10 years practiceWhy Align Life?
Founded by a Practitioner and Seeker, Align Life blends industry expertise, with lived experience
"As a Reiki practitioner with a decade of experience building tech platforms, I've spent years on both sides of this space. I know what it feels like to do work that genuinely transforms people's lives, and I know how broken the infrastructure around it is. Finding the time to obtain clients, alongside my busy day job is way harder than it should be. That's what convinced me something had to be built."
Nicola Newman, Co-Founder
"As someone with a corporate background who found her way to holistic wellness as a seeker, I spent years trying to navigate a space with no map. I experienced firsthand how transformative the right practitioner can be, and how hard they are to find. The process was fragmented, opaque, and built on luck more than trust. That experience never left me. And when Nicola and I found each other, I realised I wasn't the only one who thought it needed to change."
Josie Eve, Co-Founder
Welcome
to
Align Life
Healing the world...
...Starting with you.
Our mission is to help heal the world faster, by making ancient ways more accessible in the modern age. With decades of combined experience building tech platforms, we know what it takes to create infrastructure that lasts.
Align Life is the trust layer the wellness world has been waiting for. We exist to close the trust gap between those who need healing and those who offer it.
Align Life is a first-of-its-kind membership designed exclusively for wellness and healing. Think Checkatrade, but for the holistic wellbeing industry.
Finding the right practitioner should be as trusted, simple, and clear as any other professional service.
We do the vetting so you don't have to.
Government ID, certification review, DBS checks and facial recognition. Because who you let in matters.
Not a search bar. A starting point.
Tell us how you feel. We'll find the right practitioner, modality, and moment for where you are right now.
Every path to healing, in one place.
The most comprehensive holistic taxonomy ever built. 170+ modalities spanning mind, body and soul.
Built on trust. Kept alive by the people in it.
Real reviews, shared healing journeys and practitioner histories. All on platform. This is a community, not a directory.
The founding offer
It takes a village to build something real.
Align Life started as an idea between two founders who believed holistic wellness deserved a platform built on trust. Getting it off the ground takes more than us, it takes a village. We're opening a limited number of founding spots for those who want to help build it, not just use it.
For Seekers
Limited offerFor those ready to stop searching and start healing. Help shape a platform built to make holistic wellness trustworthy for everyone, and get early access along the way.
£111 · One payment · 12 months of platform access included, then 50% discount when seeker subscriptions launch.
Your £111 helps fund the verification stack that separates real, qualified practitioners from anyone with a website. In return, you get early access before anyone else.
Includes:
Available now, before launch
- Founding Member shareable social asset
- Private Founding WhatsApp community
- Founding digital welcome pack
At launch
- Early access to book with practitioners, ahead of general public rollout
- Founding Seeker badge, permanent
- Refer a friend: they get a discount on their membership, you earn credit toward yours
- Vote on upcoming platform features
Ongoing
- Quarterly founder update call / livestream
- First access to new modalities and features as they roll out
Future
- Founding Discount, a lifetime 50% discount when paid seeker tiers launch [Subscriptions are normally £9.99+VAT, tier expected to launch mid 2027]
What your £111 unlocks
| Benefit | Est. value |
|---|---|
| Founding Member shareable social asset | £20 |
| Digital welcome pack | £15 |
| Early access to seeker paid features (2027) | Unavailable elsewhere |
| Quarterly founder update call / livestream (4x) | £150 |
| Founder's Discount (50% off £9.99/mo tier when it launches in 2027) | £119.88/year, ongoing |
| Total Year 1 value | £304.88+ |
For Practitioners
Limited offerFor qualified healers ready to be found. Help build the verification stack, shape the platform, and lock in founder pricing for life.
£333 · One payment · 12+ months of full platform access included, then 50% off for life.
Your £333 Founding Membership directly funds the building of the platform. In return, you get early access before anyone else.
Includes:
Available now, before launch:
- Private Foundering WhatsApp community
- Founding Member shareable social asset
- Welcome pack (product deck + sample business cards)
At launch:
- Vote on upcoming platform features
- Beta / priority access to your live profile before public launch
- Verified Founding Practitioner badge, permanent
- Early social/email spotlight feature
- Named contributor status on modality taxonomy
- All Aligned Tier benefits
- No commission fees, ever
- Priority placement in search & AI matching
Ongoing:
- Quarterly strategy call with founders, including product demos
- 50% off your subscription from Year 2 for life [Subscriptions are normally £19.99+VAT, tier expected to launch early November 2026]
What your £333 unlocks
| Benefit | Est. value if bought separately |
|---|---|
| Founding Member shareable social asset | £50 |
| Social/email spotlight feature | £100 |
| Welcome pack (certificate + cards) | £30 |
| Quarterly strategy calls (4x) | £300 |
| Priority placement in search at launch | £150+ |
| 50% subscription discount, Year 2 (Aligned tier) | £239.88/year, ongoing |
| Total Year 1 value | £869.88+ |
Want to invest in the future of Wellbeing?
Here are a few things you might be wondering
Your Founding Membership helps bring the platform to life, the verification stack, AI matching, and booking tools. In return, you get founder-level access, pricing, and input into the platform that won't be available again once the spots are gone.
Aligned is £19.99+VAT/month with 0% commission on every booking, compared to Free, where Align Life takes an 18% cut. It's built to take you from listed to trusted: AI matching to connect you with the right seekers, ID and insurance checks, a verified badge on your profile, and tools to bring your reviews and content onto your own website.
Free gets you listed, a public profile, bookings, basic reviews, but Align Life takes 18% commission of every booking made via the platform, and there's no AI matching, verification, or badge.
Aligned removes that commission entirely and adds the trust layer: AI matching, ID and insurance checks, and a verified badge, so seekers can tell at a glance you're the real thing.
It means we've checked your ID and insurance, confirmed your certifications, and marked your profile with a verified badge so seekers can trust what they're seeing without doing that work themselves.
Yes, Aligned includes AI matching from launch.
Yes, Aligned includes an embeddable review widget, so what you build on Align Life shows up on your own site too, not just here.
We're targeting early November 2026. As a Founding Member you get priority access ahead of the public launch, and the community, social share asset, and other founding perks are live well before then, you're not waiting until launch day for everything.
Yes. You have 14 days from your purchase date to request a full refund, no questions asked. After that window, your Founding Membership is locked in. Full terms are in our Terms & Conditions.
Both prices sit well below the value of what's included, see the breakdown above for each tier. The gap between them reflects what each side is actually getting: practitioners get business tools that directly drive bookings and revenue (verification, AI matching, priority placement), while seekers get early access and a lifetime discount on a much lower-cost subscription.
For those into numerology, 111 signals new beginnings, 333 signals mind-body-spirit alignment, fitting numbers for the people helping Align Life begin.
It means your 50% discount is locked in for as long as you stay subscribed, not that the platform itself is free forever. When paid seeker tiers launch (targeting mid-2027), you'll pay half of whatever everyone else pays, for as long as you remain a member.
No. Any clients you already have, however you found them, are completely unaffected by joining. This only ever applies to new bookings made through the platform, and even then, Align Life doesn’t take a cut when you are on the Aligned Tier, full stop.
The Founding offer closes. Once all 300 spots are claimed, new practitioners and seekers join at standard launch pricing, without the lifetime discount, permanent badge, or founder pricing.
Align Life is built by Josie Eve and Nicola Newman, two founders who paired real corporate experience with their own lived experience of the holistic wellness world. We have seen the power of holistic wellbeing practices and we want to make it accessible and credible for the everyday person. Read more on our stories here.